Report: California campaign to combat smoking and provided $ 86 billion

Chicago: U.S. researchers said that large-scale campaign in the state of California to combat smoking and provided a value of $ 86 billion of health care expenditures in its formative years the first fifteen.
The researchers added that the decrease in health care costs more than a return of almost 40 times the amount spent on the California program, which is $ 1.8 billion.
Said Stanton Glantz Director of the San Francisco Tobacco Control at the University of California, "the program's benefits accrued very quickly and become very large."
In contrast to many programs focus on adolescents, the California program focuses on efforts to combat smoking among adults through active media campaign and changes in public policy including the promotion of smoke-free environments.
According to the study, the program prevented the sale of 3.6 billion package of cigarettes .. Worth an estimated $ 9.2 billion ... Between 1989 and 2004.
The report will help to persuade other U.S. states to increase funding for such efforts to balance the annual spending of $ 13 billion spent by the tobacco industry on advertising and promotion campaigns related to smoking.
A report released by the National Council for the fight against cancer last week that such advertising increases tobacco consumption. But he also revealed that large-scale campaigns against smoking have an impact and called for more funds for such efforts.
According to WHO, smoking is responsible for one out of every ten deaths among adults in the world and is the leading cause of death in the world which can be prevented, and in the United States, smoking kills more than 400 thousand people every year.

 Reuters